Liza Rutenbeck is a design strategist and graphic designer based in Massachusetts.

A woman with shoulder-length wavy hair stands against a beige wooden wall, looking to her left. She wears a black top with a gray sleeveless vest and a colorful beaded necklace.

Photo: Kerry H. McManama

In work and life, I am most inspired by people. Prior to freelancing, I spent time as a stay-at-home parent after seven formative years at IDEO. I hold a BBA from Parsons School of Design and a graphic design certificate from RISD Continuing Education.

My process is collaborative and strategic. Every project balances the hopes of my clients and the needs of their audience with thoughtful design.

I work with small organizations, startups and fellow creative professionals. Let’s discuss your project: liza@lizarutenbeck.com

Colorful tote bag with abstract, swirling pattern in red, yellow, green, blue, and pink, hanging on a light blue wall. 
capabilties

Visual identity systems including logos, color palettes, typography, imagery and icons

Marketing materials including presentations, print materials, social media graphics and collateral

Website design including Figma prototypes and custom Squarespace builds

Design research, including stakeholder interviews, to uncover inspiration and strategy for design