What I do
I work with fellow creative professionals and small organizations to tell their stories through design.
Design Research
Start with human-centered research to inspire design and uncover stories about your organization
Graphic Design
Create or refresh your organization’s visual identity including logo development, colors, typography and supporting collateral (presentations, print design)
Web Design
Bring your organization’s story to life online through a customized Squarespace website
Who I am
Photography Credit: Kerry H. McManama
I am a multidisciplinary designer based in Massachusetts.
In work and life, I am most inspired by people — their curiosity, courage and resilience. Prior to spending several years as a stay-at-home parent, I worked at IDEO as a Design Researcher.
When conducting design research, I interview and observe to understand people and their needs. When working on a visual identity, I start by getting to know my clients, their personalities, aesthetic preferences and intended audience. I bring my expertise in graphic design to every project, always seeking simple design solutions.
I hold a BBA from Parsons School of Design and a certificate from Rhode Island School of Design continuing education (RISD CE).
Testimonials
The Rev. Eva Ortez, Priest in charge, St. Stephen's Episcopal Church
“Working with Liza on updating the website for our church was an absolute gift. She gently listened to our concerns and needs and was so intentional about how she implemented changes. She was incredibly patient and never failed to support us until the finished product was done. Her heart is in this work, not simply as a job but to the community she is working with. This experience led to us having a website that deeply represents the essence of our community and the work we are committed to.”
Dave Shaw, Co-Founder, Quiet Cricket Studio
“Collaborating with Liza transformed and elevated our brand—we love the logo and website she designed, and so do our clients. Since partnering with her, our pitches have been more successful, and our quotes have significantly increased as well!””
“Liza helped me do two critical things: zoom in on my professional niche and express my value in the digital space simply and powerfully. We collaborated during all phases, working at the intersection of what I excel at and have experience in, and what the market needs. I – and all of Liza’s clients – are fortunate to have her sharp consultation expertise and unique and refined design eye. I look forward to working with her again.”
Mike Fraumeni, Fopiano Music
“Liza’s design work is skillful and intentional, playful but confident. She completely revamped the look and feel of my site and brand, demonstrating an intuitive understanding of my vision even when I struggled to articulate it effectively. It was evident throughout our collaboration that Liza takes great pride in the quality of her work and is meticulous in ensuring even the smallest details are perfect.”
Jenny Alexander, ActiveVista Media
“Liza is excellent at helping navigate through the myriad of possibilities for a website, providing an excellent process for developing an organizing structure and creating a beautiful and streamlined design. Liza helped guide me to a solution, providing options and collaborative conversations throughout the entire process. She made what could have been a daunting task into an enjoyable, creative process.”
Let’s discuss your project.
I can be reached at liza@lizarutenbeck.com or through this form. Look forward to talking with you!
