What I do
I work with fellow creative professionals and small organizations to tell their stories through design.
Design Research
Start with human-centered research to inspire design and uncover stories about your organization
Graphic Design
Create or refresh your organization’s visual identity including logo development, colors, typography and supporting collateral (presentations, print design)
Web Design
Bring your organization’s story to life online through a customized Squarespace website
Who I am
Photography Credit: Kerry H. McManama
In work and life, I am most inspired by people — their curiosity, courage and resilience.
Prior to spending several years as a stay-at-home parent, I worked at IDEO as a Design Researcher. When conducting design research, I interview and observe to understand people and their needs. When designing a visual identity, I start by getting to know my clients, their personalities, aesthetic preferences and intended audience. I am always seeking simple design solutions that speak to a bigger story.
I hold a BBA from Parsons School of Design and a certificate from Rhode Island School of Design continuing education (RISD CE).
Testimonials
Damon Sidel, Owner, Principal Architect, Mix Design Studio
"Liza was a pleasure to work with on our architecture practice's new website. The design reflects the professionalism of our firm perfectly and the process was smooth and collaborative. She is attentive to all the details, proficient with website hosting logistics, and her communication is excellent. Highly recommend working with Liza to anyone in need of top-notch website and graphic design."
The Rev. Eva Ortez, Priest in charge, St. Stephen's Episcopal Church
“Working with Liza on updating the website for our church was an absolute gift. She gently listened to our concerns and needs and was so intentional about how she implemented changes. Her heart is in this work, not simply as a job but to the community she is working with. This experience led to us having a website that deeply represents the essence of our community and our work we are committed to.”
Dave Shaw, Co-Founder, Quiet Cricket Studio
“Collaborating with Liza transformed and elevated our brand—we love the logo and website she designed, and so do our clients. Since partnering with her, our pitches have been more successful, and our quotes have significantly increased as well!”
“Liza helped me do two critical things: zoom in on my professional niche and express my value in the digital space simply and powerfully. I – and all of Liza’s clients – are fortunate to have her sharp consultation expertise and unique and refined design eye. I look forward to working with her again.”
Dasan Harrington, Warden, St. Stephen's Episcopal Church
“We are incredibly grateful to Liza for her exceptional work in revamping our website. Her creativity, attention to detail, and dedication have truly transformed our online presence. The new design is not only visually astonishing but also user-friendly, making it easier for our community to stay connected and informed. Thank you, Liza, for your outstanding contribution to our mission!”
Gerd Schmieta, Principal, SchmietaPlus
“Liza redesigned the website for my industrial design consultancy. She is so curious and asks all the right questions about audience, business context, and my website wishlist. Liza’s design process is very collaborative. Over multiple design iterations Liza built a professional website that is effective, engaging, and aesthetically stunning. Liza really understands how to bring a story to life. I have received positive feedback from colleagues and clients alike. Thank you for your support, patience and expertise, Liza!”
“Liza offered the perfect balance of providing direction and guidance while taking into account all of my priorities and patiently worked through the process with me. Her keen ability to design a logo to fit my needs while seamlessly creating a website to showcase my brand in a way that feels both relatable and professional went above and beyond what I could have imagined. I could not be happier with the finished product and I am so grateful to have worked with Liza!”
Mike Fraumeni, Owner, Fopiano Music
“Liza’s design work is skillful and intentional, playful but confident. She completely revamped the look and feel of my site and brand, demonstrating an intuitive understanding of my vision even when I struggled to articulate it effectively. It was evident throughout our collaboration that Liza takes great pride in the quality of her work and is meticulous in ensuring even the smallest details are perfect.”
Jenny Alexander, Producer, ActiveVista Media
“Liza is excellent at helping navigate through the myriad of possibilities for a website. She helped guide me to a solution, providing options and collaborative conversations throughout the entire process. Liza made what could have been a daunting task into an enjoyable, creative process.”
Let’s discuss your project.
I can be reached at liza@lizarutenbeck.com or through this form. Look forward to talking with you!
